A new and rather aggressive advertising campaign regarding the Nissan 370Z and GT-R sports cars has kicked off in Britain. The company launched a series of poster and print adverts highlighting the fact that both sports cars are better in terms of performance yet cost less than their equivalent German rivals.
And mind you, Nissan isn't being polite as the automaker is using tongue-in-cheek phrases in the ads such as "The Winner Hans Down," "The Germans Came Off Wurst," "Kaisers Chiefed" and "Deutschland Deutschland Über-Rated".
To further frustrate its German adversaries, the Japanese company took an Audi TTS bearing the slogan "More expensive, slower and less powerful than a Nissan 370Z" around the streets of London. It was joined by a Porsche Cayman adorned with the words "I dream of being as fast as a Nissan 370Z". Ouch...
"It simply challenges the convention of German sportscars being the only benchmark for performance and quality," says Steve McLennan, Nissan Marketing Director.
"Nissan is confident in the ability of 370Z and GT-R to eclipse our comparable German rivals in terms of outright performance and accessibility and it's now time to shout about it."
We still haven't seen the ads on the GT-R, but the 370Z print campaign, which will appear in key men's lifestyle and motoring magazines, plus outdoor poster sites across the UK over the next six months, includes other cars as well such as the BMW Z4 and the Porsche Boxster.
The first outdoor poster concerning the 370Z went on display on the huge 360-degree 47ft tall BFI IMAX billboard at Waterloo, London.
And just in case you're not aware of the 370Z's performance specs and how it compares against the German competition, below are two charts with the basic details, courtesy of Nissan.
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